Defend the crown! The 2019 Women’s World Cup will be the third time the U.S. women’s national soccer team has to defend a Women’s World Championship, the most out of any FIFA federation. Held in France, the 2019 Women’s World Cup must drum up excitement and spectatorship from its most commercialized and marketable base, the United States. This paper will analyze two FIFA, USSF, and Fox Sports sponsored 2019 Women’s World Cup commercials of the U.S. Women’s National Soccer team titled, “All Eyes on US” and “Goliath.” We argue that “All Eyes on Us” and “Goliath” simultaneously conceals and reveals the borders of the neoliberal and colonial discourse on which the commercialization of women’s sport operate. Using Mohanty’s (2013) feminist crossings on neoliberalism and Derrida’s (2001) the beast and the sovereign, we literally watch the world watching the U.S. women’s team players feint, tackle, and cry out in victory for the sovereign win over the perpetual other all the while reproducing the Western, white, heterosexual woman as the symbol of global gender equity.