There is a rich body of literature linking care and caring to the well-being and development of athletes in sport (Cronin & Armour, 2019; Cronin et al., 2019; Fisher et al., 2017a; Fisher et al., 2017b; Gearity, 2012; Jones, 2009; Knust & Fisher, 2015). In particular, the coach-athlete relationship has been the focal point of investigation due to the influential role that coaches play. The theoretical underpinnings for this research has been the ethic of care (EoC) (Noddings, 1984; 2013), a moral framework that construes care as a relation and acknowledges the power, choices and decisions of coaches that influence athletes’ experiences. However, sport organizations’ orientation towards profit-making presents a myriad of challenges that often impede coaches’ abilities to care for their athletes beyond the scope of performance outcomes. This paper will address this challenge by presenting a framework that reconceptualizes the orientation of sport organizations, which redefines the roles of coaches as care workers responsible for translating care from the institutional level to local sport contexts. It will present data collected for an institutional ethnography examining care in youth competitive volleyball and conclude with suggestions for future research avenues aimed at investigating the caring capacities of sport organizations broadly.