This paper aims to understand the multi-layered aspects of globalization by examining global cultural identity, mainly focusing on the case of the National Hockey League (NHL) Global Series. In efforts to expand the league globally, the NHL has held the Global Series since 2007. The NHL teams travel to Europe and East Asia to play their regular-season games. While emphasizing “grow the game,” the game is no longer limited within North America. Rather, it is around the globe. I borrow Wallerstein’s (1974, 2011) World System Theory to interpret the global-cultural identity (re)produced through the NHL Global Series. Wallerstein maintained that an economic world system tends to be predetermined by a core-periphery structure. The structure emerges when nations exchange resources and commodities. Within this framework, international sports events render globalized and homogenized cultural identity in multiple peripheries. The central purpose of this case study is thus to unravel how the American professional sports event distributes the hegemonic identity, which refers to whiteness, and redeploys it as the ideal identity in the globalized context. This paper will address two ground questions: 1) how cultural globalization shapes individuals’ cultural identity; 2) how sports work in the context of the cultural globalization. [198 words]