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2018 NASSS Annual Conference
Sport Soundtrack: Sport, Music, & Culture
Thursday, November 1 • 1:30pm - 2:45pm
Music & Action Sports: Examining Soundscapes of Emerging Sport Cultures

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Since the 90’s action sports like skateboarding, surfing and snowboarding have used music as a primary driver alongside the presentation of these sports. Those involved in the business and culture of these sports have used music to differentiate their sport’s aural ecosystem from the traditional. From the Vans Warped Tour to 2018 Olympic Medalists Shaun White's own ‘Air + Style’ mega- event, music is far from ‘background’ within action sports, and often shares the spotlight of center stage, providing opportunities for the cross pollination of ideas, new markets and may challenge the idea of what and whom are the soundtracks and participants in youth and future sports. This session calls for papers that critically examine historical and/or contemporary relationships between music, action sports and new sport movements to create synergy between audiences, participants and brands, create dissonance and difference from traditional sports, and/or build connections across local and global cultures.

Speakers
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Courtney Cox

University of Southern California
Mall Grab: Authenticity and Appropriation in Action Sport BrandingMusic and sporting industries have both historically grappled with questions of authenticity, identity, and ownership. The quintessential “California Sound” was, from its inception, a product of confiscation; it... Read More →
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Perry Johnson

University of Southern California
Session: Music & Action Sports: Examining Soundscapes of Emerging Sport CulturesMall Grab: Authenticity and Appropriation in Action Sport BrandingMusic and sporting industries have both historically grappled with questions of authenticity, identity, and ownership. The quintessential... Read More →
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Froukje Smits

Utrecht University of Applied Science
Young commercially sponsored kite surfers riding the wave of the futureThe inclusion of action sports into the Youth Games and Olympics and the glorified representation of freedom associated with them in the niche media, have contributed to processes of commercialization and professionalization... Read More →
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Neftalie Williams

University of Waikato
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Glen Wood

York University, Toronto
“Never Been Done”: Conformity and Experimentation in Skateboard Video-Editing ConventionsThe discourse of skateboard subculture invariably engages media as an ideological and educational agent, but before establishing this, we must delve into the archetypes of representation... Read More →

Moderators
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Neftalie Williams

University of Waikato


Thursday November 1, 2018 1:30pm - 2:45pm PDT
Cypress

Attendees (2)