NASSS 2018 Conference - Vancouver

Since the 90’s action sports like skateboarding, surfing and snowboarding have used music as a primary driver alongside the presentation of these sports. Those involved in the business and culture of these sports have used music to differentiate their sport’s aural ecosystem from the traditional. From the Vans Warped Tour to 2018 Olympic Medalists Shaun White's own ‘Air + Style’ mega- event, music is far from ‘background’ within action sports, and often shares the spotlight of center stage, providing opportunities for the cross pollination of ideas, new markets and may challenge the idea of what and whom are the soundtracks and participants in youth and future sports. This session calls for papers that critically examine historical and/or contemporary relationships between music, action sports and new sport movements to create synergy between audiences, participants and brands, create dissonance and difference from traditional sports, and/or build connections across local and global cultures.