NASSS 2018 Conference - Vancouver

“Ungrateful fool!”: Media Framing of Donald Trump and LaVar Ball’s Public Kerfuffle Following the UCLA Basketball Player Arrests in ChinaIn November 2017, ahead of the UCLA men’s basketball team’s regular season opener against Georgia Tech University in Shanghai, China... Read More →

The National Football League and Social Media MarketingIn the 21st century, social media became an important medium of communication and marketing for elite sports leagues and organizations. Most of the research on social media and sport marketing, however, has been written from the... Read More →

This paper addresses a prominent element in the contemporary sport mediascape: gruesome-injury videos. While always present within sport, and in some cases canonized (e.g., football player Joe Theismann’s career-ending leg break in 1985), recent shifts in sport media have facilitated... Read More →

Benjamin H. Nam is currently working on his Ph.D. degree in he Department of Educational Leadership and Policy Studies at the University of Tennessee, Knoxville. He is majoring in Higher Education Administration, and pursuing specializations in Cultural Studies in Education and Sport... Read More →

The National Football League and Social Media MarketingIn the 21st century, social media became an important medium of communication and marketing for elite sports leagues and organizations. Most of the research on social media and sport marketing, however, has been written from the... Read More →

“Ungrateful fool!”: Media Framing of Donald Trump and LaVar Ball’s Public Kerfuffle Following the UCLA Basketball Player Arrests in ChinaIn November 2017, ahead of the UCLA men’s basketball team’s regular season opener against Georgia Tech University in Shanghai, China... Read More →

A Critical Discourse of Biracial Athletes in the Korean Basketball LeagueProfessional sports leagues in South Koreas took a globalization process, recruiting foreign athletes to promote sports spectatorship and capitalist enterprise. One of the prominent examples is the Korean Basketball... Read More →